Swiss Continental has a long standing involvement with tennis in Zurich and is the major sponsor of the iconic Zurich event, the Swiss Continental Classic.  The Swiss Continental Classic is part of the Women's Tennis Association's (WTA) tour and is played in the first week of January each year at the Swiss Continental Tennis Centre in Zurich.

In recent years, some of the world’s most iconic female athletes have headlined the Swiss Continental Classic. Superstars such as Ana Ivanovic, Venus Williams and Caroline Wozniacki have wowed crowds and created a buzz around the tournament.

Outside of Zurich, Swiss Continental is also a proud supporter of Tennis around the country.